Self-hosted marketing automation application · Established project; repository metadata dates creation to 2013 and shows substantial community adoption, while untagged source is explicitly treated as alpha.

mautic/mautic

Established PHP-based, self-hostable marketing automation application for integrated, multi-channel campaigns, segmentation, customization, and user-controlled data; it is a standalone platform with no supplied evidence of a Claude Code extension, skill, hook, MCP server, or other native Claude integration.

Marketing automationEmail marketingMulti-channel campaignsAudience segmentationDigital experience platformsSelf-hosted business softwareCustomer data managementMarketing integrations
Routing score
80.0
Readiness
Production use is directed to tagged, Composer-installed, or prepackaged releases; source outside tagged releases is not production-ready.
License
NOASSERTION
Maintenance
active
Components
16
Revision
0

Selection

Select when

  • You need a self-hosted marketing automation platform.
  • You want marketing data stored in your own database.
  • You need customizable frontend and backend behavior.
  • You plan to create custom marketing integrations.
  • You need integrated multi-channel campaign automation.
  • You have the operational capacity to maintain a PHP application and its dependencies.
  • You can deploy a tagged, Composer-installed, or prepackaged release for production.

Boundaries

Avoid when

  • You need a native Claude Code plugin, skill, hook, or MCP server.
  • You want a maintenance-free managed SaaS product.
  • You cannot operate command-line installation and upgrade workflows.
  • You require production support from an untagged repository checkout.
  • You need a lightweight prompt-only marketing assistant.
  • You require a confirmed SPDX license from the supplied metadata.
  • You need independently verified privacy, security, or feature claims from the supplied evidence.

Strengths

Capabilities

Provides open-source marketing automation software.Supports fully integrated marketing campaigns.Supports multi-channel marketing.Provides unlimited segmentation and automation according to the README.Can be self-hosted instead of relying on third-party SaaS.Uses an operator-controlled database for marketing data.Allows custom integrations to be created.Allows frontend and backend customization.Provides browser-based installation after dependencies are prepared.Supports Composer-based installation.Includes DDEV configuration for local development setup.Offers prepackaged production downloads outside GitHub.Provides user documentation and developer documentation with API references.Maintains bundled themes managed within the central repository.Accepts community contributions through issues and pull requests.

Risk profile

Risks and limitations

  • Uncertainty: only README files and repository metadata were supplied, so core implementation, feature modules, tests, deployment manifests, and security controls were not directly inspected.
  • Uncertainty: metadata timestamps extend into 2026 relative to this analysis context, so current release status and activity cannot be independently reconciled.
  • Uncertainty: the README makes broad privacy, scale, accessibility, and feature-limit claims that were not independently verified.
  • Source outside a tagged release is explicitly described as alpha and may cause bugs, unexpected results, data corruption, or data loss.
  • Installing from GitHub requires Composer, command-line work, dependency management, database-schema coordination, and manual recovery in some upgrade failures.
  • Production users are directed toward Composer or prepackaged releases rather than an arbitrary repository checkout.
  • Self-hosting transfers responsibility for infrastructure, upgrades, backups, security, deliverability, database operations, and compliance to the operator.
  • The supplied files do not enumerate supported marketing channels, integrations, database engines, PHP versions, or infrastructure requirements.
  • The supplied metadata reports license as Other with SPDX NOASSERTION, so reuse terms cannot be determined from the provided evidence.
  • No native Claude Code interoperability, agent interface, MCP server, plugin manifest, skill, or compatibility test is evidenced.

The README directs security findings to GitHub private vulnerability reporting and a security guide. No implementation-level controls, audit results, authentication model, encryption details, or supported security versions were supplied; self-hosters must secure the application, database, credentials, network, updates, and backups.

Component inventory

16 documented components

standalone web application

Mautic

Open-source, self-hostable multi-channel marketing automation platform for campaigns, segmentation, data ownership, and integrations; no Claude Code mechanism is documented, so its Claude relationship is unclassified.

README.md
hosted deployment service

Mautic Trials

Form-driven service that deploys a Mautic trial in minutes.

README.md
development workflow

DDEV local environment

Repository-provided DDEV configuration that starts first-run setup, dependency installation, and local Mautic configuration.

README.md
installation interface

Mautic web installer

Browser-based first-run installer used after source extraction and dependency installation.

README.md
core module

Mautic Core-lib

The repository’s app folder, documented as the centrally managed Mautic core library.

app/README.md
theme

Blank theme

Bundled Blank theme for Mautic.

themes/blank/README.md
theme

Cards theme

Bundled Cards theme for Mautic.

themes/cards/README.md
theme

Aurora theme

Bundled Aurora theme for Mautic.

themes/aurora/README.md
theme

Oxygen theme

Bundled Oxygen theme for Mautic.

themes/oxygen/README.md
theme

Sparse theme

Bundled Sparse theme for Mautic.

themes/sparse/README.md
theme

Sunday theme

Bundled Sunday theme for Mautic.

themes/sunday/README.md
theme

Survey theme

Bundled Survey theme for Mautic.

themes/_survey/README.md
theme

Attract theme

Bundled Attract theme for Mautic.

themes/attract/README.md
theme

Skyline theme

Bundled Skyline theme for Mautic.

themes/skyline/README.md
theme

Vibrant theme

Bundled Vibrant theme for Mautic.

themes/vibrant/README.md

Technical profile

Requirements and configuration

Repository
mautic/mautic
Primary Language
PHP
Deployment Model
Standalone self-hosted web application, with a hosted trial also linked.
Installation
Production guidance favors Composer or a prepackaged release; GitHub source requires Composer and browser setup.
Development Environment
Repository includes DDEV configuration for local setup.
Data Model
README states operators can use their own database and own their data.
Interfaces
Browser application and web installer are evidenced; developer documentation is linked as including API references.
Release Model
Tagged releases are the supported baseline, while source outside tags is considered alpha.
Default Branch
7.x in supplied metadata.
License
Supplied metadata reports Other and SPDX NOASSERTION.
Repository Status
Public, non-archived, and non-disabled in supplied metadata.
Community Signals
Supplied metadata reports 10,527 stars, 3,448 forks, 207 open issues, and discussions enabled.
Support Resources
GitHub Issues, community forum, troubleshooting, user documentation, and developer documentation are linked.

Classification

How it enters the stack

Standalone Application

Evidence: Mautic deploys as its own PHP web application using Composer or a prepackaged release and requires database, browser, and maintenance workflows. No Claude-specific mechanism is documented, so it is a standalone application rather than a Claude Code extension.

Standalone · high setup effort · high confidence · automated

Evidence and risk

Primary sources

first_party_fileREADME.mdhttps://github.com/mautic/mautic/blob/7.x/README.md
first_party_fileapp/README.mdhttps://github.com/mautic/mautic/blob/7.x/app/README.md

Routing context

Conflicts, complements, and synergies

same_domain_as

gh_kokasexton_awesome_marketing_repos

Evidence: both concern open-source marketing tooling; no supplied evidence shows that the catalog specifically lists Mautic.

high confidence
complements

gh_n8n_io_n8n

Inference: Mautic specializes in marketing campaigns while n8n provides general workflow automation, so they may complement each other; no direct integration is evidenced.

medium confidence
complements

gh_coreyhaines31_marketingskills

Inference: marketing advisory skills could help plan artifacts implemented in Mautic, but no native connection or tested workflow is supplied.

medium confidence