coreyhaines31/marketingskills Instruction Manual

Plan statistically sound experiments, define hypotheses and success metrics, and document how results will be interpreted.

Develop and review paid-ad concepts, hooks, copy variants, formats, and creative iteration plans.

Plan and improve paid campaigns across major ad platforms, including targeting, tracking, creative, and optimization.

Improve the chance that content is cited or recommended in AI-generated search answers while preserving conventional SEO fundamentals.

Design, audit, and implement trustworthy analytics events, properties, dashboards, and measurement plans.

Audit and optimize App Store and Google Play listings, keywords, creatives, conversion, and reporting.

Choose and interpret marketing attribution models, connect spend to outcomes, and explain uncertainty in channel credit.

Reduce voluntary and involuntary churn with cancellation flows, save offers, dunning, and retention measurement.

Identify partners and structure joint campaigns, content, events, distribution, and reciprocal value.

Write concise B2B cold-email and follow-up sequences built around relevance, credibility, and a clear next step.

Plan, launch, and grow an online community that creates durable member value and supports the product.

Research a competitor from primary evidence and produce a structured profile of positioning, audience, product, and go-to-market signals.

Create honest competitor-comparison and alternative pages for search discovery and sales enablement.

Choose audiences, themes, formats, distribution, and an editorial system for a coherent content program.

Diagnose and improve existing marketing copy for clarity, specificity, hierarchy, credibility, and conversion intent.

Draft or rewrite marketing copy for homepages, landing pages, product pages, campaigns, and other conversion surfaces.

Audit and improve page or form conversion using evidence, friction analysis, prioritization, and testable recommendations.

Plan interviews and surveys, synthesize customer evidence, and turn findings into useful language and decisions.

Build and execute a controlled submission plan for relevant product, startup, SaaS, AI, and review directories.

Design lifecycle, onboarding, nurture, launch, and re-engagement email sequences with clear goals and measurement.

Evaluate and plan useful free tools that can earn attention, search demand, leads, or product-qualified traffic.

Plan, create, edit, and optimize marketing imagery for web, product, social, advertising, and editorial use.

Find suitable creators and structure outreach, briefs, agreements, tracking, and campaign evaluation.

Build a phased launch or announcement plan covering audience, narrative, channels, assets, timing, and follow-through.

Design a genuinely useful downloadable or interactive asset that earns qualified email signups.

Examine a marketing decision through several named expert perspectives, then synthesize disagreements and recommendations.

Generate and prioritize practical marketing ideas that match a product, audience, constraints, and growth stage.

Design repeatable agent-assisted marketing routines with triggers, inputs, review gates, outputs, and feedback.

Create an integrated marketing plan with research, positioning, channels, campaigns, metrics, owners, and sequencing.

Apply behavioral-science principles carefully to messaging, choice architecture, motivation, and conversion design.

Strengthen what is being sold through value framing, packaging, bonuses, guarantees, proof, and risk reversal.

Improve post-signup activation and time-to-value through journey mapping, education, prompts, and instrumentation.

Plan and optimize upgrade screens, feature gates, upsells, and in-product monetization moments.

Create and evaluate overlays, banners, slide-ins, and modals without sacrificing relevance or usability.

Research and reason about pricing, packaging, value metrics, tiers, willingness to pay, and rollout risk.

Create and maintain the shared product-marketing context that downstream skills use for audience, positioning, and proof.

Plan scalable, data-backed search pages with useful templates, quality controls, internal linking, and indexation safeguards.

Define an ideal customer profile and build a qualified, evidence-backed prospect list for responsible outreach.

Develop media angles, press materials, journalist outreach, and an earned-media plan grounded in real news value.

Design or improve referral, affiliate, and word-of-mouth programs with aligned incentives and fraud controls.

Map lead and revenue operations, lifecycle stages, routing, handoffs, data quality, and reporting responsibilities.

Create practical collateral, talk tracks, objection responses, one-pagers, demo plans, and buyer-facing materials.

Select, implement, and validate appropriate structured data without marking up claims the page does not support.

Run a structured technical, on-page, content, and authority review and prioritize issues by likely impact and effort.

Reduce avoidable friction in registration, account creation, verification, and trial-start flows.

Plan page hierarchy, navigation, URLs, and internal links so people and crawlers can understand the site.

Plan compliant, useful SMS or MMS journeys with consent, timing, frequency, copy, and measurement guidance.

Create channel-aware social content, calendars, repurposing systems, and performance feedback loops.

Plan and produce marketing video concepts, scripts, assets, workflows, and platform-specific deliverables.

What are Skills?

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns what are skills?. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

How Skills Work Together

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns how skills work together. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Available Skills

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns available skills. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Option 2: Claude Code Plugin

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns option 2: claude code plugin. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Option 3: Clone and Copy

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns option 3: clone and copy. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Option 4: Git Submodule

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns option 4: git submodule. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Option 5: Fork and Customize

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns option 5: fork and customize. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Option 6: SkillKit (Multi-Agent)

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns option 6: skillkit (multi-agent). Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Upgrading from v1.x to v2.0

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns upgrading from v1.x to v2.0. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Migrate the product marketing context file

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns migrate the product marketing context file. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Full rename map

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns full rename map. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Usage

Upstream treats this as a distinct part of coreyhaines31/marketingskills. In plain language, use this area when your task concerns usage. Begin with the documented default, test it on disposable input, and open the source section for its current options and limitations.

Configuration files

Shared product-marketing context file in the installed skill environment

A configuration file changes behavior without changing source code. Make one change at a time and keep a backup before editing JSON, TOML, YAML, or environment files.

Important directories

skills/

Paths identify where the relevant implementation or generated files live. Paths beginning with ~ are inside your home folder.

Credentials

None for the skill library

Prefer temporary, least-privileged credentials. Never commit .env, tokens, cookies, private keys, or session exports.

External services

Optional research, analytics, advertising, CRM, email, and publishing systems chosen by the user

Check pricing, data retention, rate limits, and account permissions before enabling optional integrations.